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Any faces the significant challenge of shifting consumer habits away from established automotive norms. While the LUV1’s modularity and cargo capacity are key differentiators, widespread adoption will depend on the brand’s ability to build trust, establish a robust service network, and compete with a growing field of electric two-wheelers. The company’s funding needs indicate a capital-intensive path to scaling production and market penetration. Regulatory environments for electric motorcycles and urban mobility policies could also influence its trajectory.
Belgian startup Any is challenging the long-standing dominance of cars in urban transportation with its innovative modular electric motorcycle, the LUV1. The company aims to bridge the gap in cargo capacity often missing from traditional two-wheelers, envisioning a new category of ‘life utility vehicles’ designed for everyday practicality without compromising performance.
The LUV1 boasts a significant storage capacity of up to 120 liters, allowing riders to carry substantial items like groceries, luggage, or work equipment, a feature Any highlights as crucial for real-world use. This capacity is intended to fill a void left by the limited storage in car trunks for urban dwellers navigating busy cityscapes.
Designed by former Pininfarina design director Lowie Vermeersch, the LUV1’s modularity extends beyond its cargo space. Customers can opt for different panel configurations to accommodate various needs, such as transporting pets or specialized gear. Additional customization options include windshields, racks, and rain protection, catering to a broad user base from daily commuters to outdoor enthusiasts.
Priced starting at 7,000 (approximately $8,150), the LUV1 positions itself as an accessible alternative to cars, falling closer to the price point of premium electric cargo bikes. Its operational requirements are also designed for broader accessibility, necessitating only an A1 license, which is generally easier to obtain than licenses for more powerful motorcycles.
Any has reported significant early interest, securing over 600 reservations within its initial 100 days following a preorder campaign launched alongside a configurator tool. The startup has garnered venture capital funding, raising 2.75 million ($3.2 million) to date. This capital has supported the recruitment of key personnel, including former automotive industry professionals, to bolster its engineering and leadership teams.
With a stated range of up to 87 miles on two swappable batteries, the LUV1 aims to compete in an increasingly electrified two-wheeler market. Any is looking to secure an additional 10 million ($11.65 million) or more in a Series A funding round to scale production and fulfill initial orders, signaling ambitious plans for future vehicle development, potentially including a three-wheeled model.
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